Once on the website, it is possible to interact with the customer in many and varied ways, for example to provide further information, collect or update existing information or allow them to register or be acknowledged for a promotional offering.

There is no need to alter existing websites as an existing website is not required.  All the functionality is contained in our Integrated Marketing Services.

Campaigns can be constructed to suit your specific needs

To illustrate, here is an approach that combines the impact of personalised direct mail with the interactive capabilities of the internet through the use of personalised micro-websites.

A direct mail piece or email will contain a personalised web address and invite the customer to the website. In doing so, the customer is taken to a personalised landing page matching and extending the message given in the mailshot.