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Who Should Use It?
Organisations and businesses of all types would find something useful in exactisRSVP; all businesses need to gain and retain customers. The interactive nature of cross-channel marketing works well in business-to-consumer (b2c), business-to-business (b2b) sectors and not-for-profit organisations.
Where it is most effective, of course, is where the business has a good customer database. If you do not have such a database, do not worry! Exactis Interactive Print can help here too with advice, provision and operation of contact or customer relationship management (crm) systems to suit your business. You may be surprised as to what is available at very affordable pricing.
Which aspects and features of exactisRSVP you use will be dependant, of course, on your business’ or organisation’s needs. Some standard uses for exactisRSVP are shown in the table below:
Product Use |
Example Business or Organisation |
Features |
Generate new customer and prospect details |
Retail
Hotels, Restaurants
Wholesalers
Property & Business Services
Universities, Colleges
Motor trade
Independent Finance |
Invite prospects via mail to sign-up to a targeted or varied offer and so capture contact details and interests etc. |
Tailored offer to individuals or segments of prospects and customers – with or without hand-off to main web site. |
Retail
Hotels, Restaurants
Wholesalers
Property & Business Services
Universities, Colleges
Motor trade
Independent Finance |
Targeted or varied sales promotions to existing prospect and customer base. Recipient can link to main website to make purchases or other further action. |
Update of customer details for continuing receipt of publications, newsletters or renew subscriptions etc |
Retail
Hotels
Wholesalers
Property & Business Services
Universities, Colleges
Motor trade
Independent Finance |
Site has details as held in database for customer to review and update as necessary. Helps compliance with Data Protection Act for permission based marketing. |
Loyalty scheme management |
Retail
Hotels |
Easy login to latest account details for customer. Update details etc.
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Events Invitation and Registration |
Universities, Colleges
Independent Finance
Business Services |
Enables recipients to register attendance at an event and any particular interest at the event. |
Personalised compilations of reading materials or information. |
Universities, Colleges |
Education, training or event/conference material to be read or instructions to follow for individuals or distinct groups is presented in the micro-website. |
Surveys and Questionnaires |
Retail
Hotels
Wholesalers
Property & Business Services
Universities, Colleges
Motor trade
Independent Finance |
Recipients can complete a survey or questionnaire that is personalised and conducted separately on a micro-site. |
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