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How It Works

A direct mail piece or email will contain the purl and invite the customer to visit.  In doing so, the customer is taken to a personalised landing page matching and extending the message given in the mail.  Such a landing page can be part of a personalised micro-website.  In this way, it is possible to interact with the customer for example to provide further information, collect or update existing information or allow them to register or be acknowledged for a promotional offering.

There is no need to alter existing websites as an existing website is not required.  All the functionality is contained in the exactisRSVP product.

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