Integrated Marketing Practice

Who Should Use It

Product Use	Example Business or Organisation	Features
Generate new customer and prospect details	Retailers Hotels, Restaurants Universities, Colleges Independent Finance	Invite prospects via mail to sign-up to a targeted or varied offer and so capture contact details and interests etc.
Tailored offer to individuals or group of recipients with or without link to main web site.	Retailers Hotels, Restaurants Universities, Colleges Independent Finance	Targeted or varied sales promotions to existing prospect and customer base. Recipient can link to main website to make purchases or other further action.
Loyalty scheme management	Retailers Hotels	Easy login to latest account details for customer. Update details etc.
Events Invitation and Registration	Universities, Colleges Independent Finance	Enables recipients to register attendance and any particular interest at the event.
Donations	Charities Universities, Colleges	Enables recipients to donate directly via micro-website
Personalised reading materials or information.	Universities, Colleges	Education, training or event/conference material to be read or instructions to follow.
Surveys and Questionnaires	Retailers, Hotels Business Services Universities, Colleges Motor trade Independent Finance	Recipients can complete a survey or questionnaire that is personalised and conducted separately on a micro-site.

Organisations of all types and sizes can use our services to great effect

All businesses need to gain and retain customers; The interactive nature of cross-media, integrated marketing works well in business-to-consumer (b2c), business-to-business (b2b) sectors and not-for-profit organisations.

Which aspects and features of our services you use will be dependant, of course, on your business’ or organisation’s needs. Some standard uses are shown in the table to the right: